You’re not learning anything new, and do know your photos are important for your online shop. In fact, on Boutique Africaine, they may very well be the most important element. The difference between mediocre and professional-looking product photos could easily make or break your online sales.
With that said, let’s see how we can assist you and help you turn your photos into one of your biggest assets.
Product photos capture attention. Shoppers do not really have time to browse through all your pictures to see the one that is appealing. You want to ensure the product matches their expectations, right off the start whether they’re looking for specific colors, sizes, styles or other qualities that make or break their opinion of the product.
One thing with the online experience is that users cannot touch or physically handle your product. High quality product photos — from multiple angles — help fill this gap by providing your customers with the information they need. And when users can easily access the information they’re looking for, they’re much more likely to come back for more.
Good product photos act as brand ambassadors: They telegraph your brand and style in one simple, efficient and effective way. Whether your brand is contemporary, kitschy or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high quality product images are known to build customer trust in both your products and your brand.
Online shoppers have a lot of choice, especially on a marketplace with hundreds of other products. A striking picture can make a difference. You should assume that your customers will check competitors’ products before making a decision. It’s imperative your product photos are enticing and make your products as appealing as possible to capture the sale as quickly as possible.
Your ROI in high quality product photos is maximized when complimented by highly useful and unique content. The closer a customer gets to making a purchase decision, the more information they want about a product. Especially at if your prices are high. Useful means that you’re accurately describing the product and its use. Unique content increase your chances of getting found in search engine results.
If you’re looking to get any benefit from social media sites, attractive photos are a must. Visual social networks like Pinterest as well as Facebook, are great places to share your products and get some buzz for what you sell, but no one would be interested in sharing an unprofessional picture where you can’t see the product.
-The Bee’s Brand